CASPER GET Genzzzs
Life's complicated. Sleep isn't.
Gen Z doesn’t need another brand telling them to optimize their sleep. They need a brand that takes some stress out of their already stressful lives. Casper positions their mattresses as the place where Gen Z can opt out of the chaos.
With delivery to your door, a 100-night trial, and long-term reliability, Casper makes Gen Z’s first real mattress purchase feel low-risk and high-relief, so they can finally get some rest.
AD: Kai Gaskin
CW: Jackson Knox
OOH
Social
Activation: The bedcast
Casper partners with Kai Cenat to create The Bedcast: a live, confession-driven bedtime ritual built for a generation that can’t turn its brain off.
Streaming from his Casper bed, Kai hosts a late-night wind-down where fans, creators, and surprise guests call in to share hot takes and anonymous bedtime confessions.
The stream turns the internet’s usual late-night chaos into something more honest, participatory, and calming.
Then, after the final segment, Kai actually goes to sleep.