CASPER GET Genzzzs
Life's complicated. Sleep isn't.
Gen Z doesn’t need another brand telling them to optimize their sleep. They need a brand that takes some stress out of their already stressful lives. Casper positions their mattresses as the place where Gen Z can opt out of the chaos.
With delivery to your door, a 100-night trial, and long-term reliability, Casper makes Gen Z’s first real mattress purchase feel low-risk and high-relief, so they can finally get some rest.
AD: Kai Gaskin
CW: Jackson Knox
OOH
Social
Hero Activation: The Final 100
100 nights before graduation, Casper turns the quad into a grid of mattresses where students can rest between classes. A QR scan unlocks a grad offer, so their real 100-night trial starts the day they move into their first apartment.
Online Activation: The bedcast
Casper partners with Kai Cenat for a live, confession-driven wind-down streamed from his Casper bed. Fans and surprise guests call in to share hot takes and bedtime confessions, and after the final segment, Kai actually goes to sleep.
