Schneider Electric - Take Charge

How do you inspire people to take charge against a threat they haven’t heard of?

You capitalize on the phrase “energy vampires” and see how far you can take it. This campaign was meant to flip a switch (knee slap) in the consumer by helping them realize that their electric possessions may have harmful effects on their wallet. We claimed that everyone should have total control of their home and Schneider can help make it happen.