Patagonia Patched By
In a replace-first culture, repair is a statement: this still matters. Patched By takes Patagonia’s repair ethos out of nature and into the city, using recycled Patagonia materials to “patch” everyday urban wear-and-tear, proving that valuing what we already have is the most powerful form of sustainability.
AD: Morgan Hall
CW: Jackson Knox
Hero Billboard
Built entirely from recycled Patagonia materials, the billboard itself is the campaign’s core message.
Urban patches
Patagonia-branded patches applied to everyday urban wear-and-tear. If it's worth fixing, it's worth keeping.
mobile repair van
A roaming repair station that offers free fixes for worn gear. After each repair, customers are invited to donate what they would have spent on a replacement to Patagonia's environmental partners.
