Lectric ebikes midlife cyclists
The first midlife splurge your doctor, wallet, and wife all approve.
Lectric is intercepting men at their most vulnerable and reckless stage. Instead of letting them hemorrhage money on toys that do nothing for their health, we redirect them toward a purchase that actually helps them feel young again.
ADs: Kristen Bongco & Ana Vallejo
CW: Jackson Knox
FB Marketplace Hijack
When a middle-aged man searches for something like "Corvette," the e-bike appears as a promoted listing. The ad copy will roast his search gently while offering the healthier (and cheaper) alternative.
SEO Hijack
Intercepting Google searches (from both husband and wife) that scream midlife crisis. The Lectric website appears at the top of the results with copy directly related to the search.
OOH
The midlife cyclists club (TMC)
A real, joinable eBike riding club for middle-aged men. Rides are social and low-pressure. Members get routes, community, and a reason to leave the house that isn't a dealership.
