Schneider Electric Take Charge

How do you inspire people to fight a threat they’ve never heard of? By giving it a name and a face. Take Charge reframes everyday electronics as silent thieves of energy and money, then positions Schneider as the way to take control of your home.

AD: Oscar Zurita

CW: Jackson Knox

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OOH/Guerilla

We apologize if we just burdened you with the realization that you left your lights on. You could drive back and turn them off, or perhaps go on with your day knowing that your electricity bill is actively climbing. The other option is that you insta
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We are not saying that you shouldn’t use outlets. This is a reminder that just because you turned your blender off, doesn’t mean that these cute little faces in the wall aren’t stealing your energy. If you attempted to use this decal to charge your l
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